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Customer Loyalty and Success
J. Lynch
€ 118.77
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Description for Customer Loyalty and Success
Paperback. Num Pages: 292 pages, biography. BIC Classification: KJC; KJM; KJS; KJSU. Category: (G) General (US: Trade). Dimension: 216 x 140 x 18. Weight in Grams: 394.
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
This new book focusses upon customer care in relation to Human Resource Management issues and strategic planning. It addresses the objective of customer loyalty and retention in relation to business success and shows how this can integrate a company's strategy with regard to Marketing, Human Resource Management, Quality and Management of Change. This is an innovative book in a topical area that draws upon case study material.
Product Details
Format
Paperback
Publication date
1995
Publisher
Palgrave Macmillan United Kingdom
Number of pages
292
Condition
New
Number of Pages
292
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349395125
SKU
V9781349395125
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About J. Lynch
JAMES J. LYNCH
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