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22%OFFIdris Mootee - Design Thinking for Strategic Innovation: What They Can´t Teach You at Business or Design School - 9781118620120 - V9781118620120
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Design Thinking for Strategic Innovation: What They Can´t Teach You at Business or Design School

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Description for Design Thinking for Strategic Innovation: What They Can´t Teach You at Business or Design School Hardcover.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Num Pages: 224 pages, illustrations (black and white, and colour). BIC Classification: KJC; KJD; KJM. Category: (P) Professional & Vocational. Dimension: 207 x 208 x 17. Weight in Grams: 674.

A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits

As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work. It explains how design thinking can bring about creative solutions to solve complex business problems. Organized into five sections, this book provides an introduction to the values and applications ... Read more

  • An essential guide for any business seeking to use design thinking as a problem-solving tool as well as a business method to transform companies and cultures
  • The framework is based on work developed by the author for an executive program in Design Thinking taught in Harvard Graduate School of Design
  • Author Idris Mootee is a management guru and a leading expert on applied design thinking 

Revolutionize your approach to solving your business's greatest challenges through the power of Design Thinking for Strategic Innovation.

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Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
224
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9781118620120
SKU
V9781118620120
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2

About Idris Mootee
IDRIS MOOTEE is the CEO of Idea Couture, a global innovation rm with ofces in San Francisco, Shanghai, Toronto, London, Dubai, and Mexico City. He has worked with clients such as Amex, Burberry, BMW, Boeing, Cisco, De Beers, Kraft, Nike, Samsung, and Pepsi. A leading expert on applied design thinking, Idris speaks on strategic innovation, developing strategic foresight, and business ... Read more

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