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15%OFFJames McQuivey - Digital Disruption: Unleashing the Next Wave of Innovation - 9781477800126 - V9781477800126
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Digital Disruption: Unleashing the Next Wave of Innovation

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Description for Digital Disruption: Unleashing the Next Wave of Innovation Hardcover. Num Pages: 171 pages. BIC Classification: KJM. Dimension: 233 x 162 x 19. Weight in Grams: 418.

The barriers to entry in your market just vanished. Unexpected competitors are swarming in. Are you ready?

You always knew digital was going to change things, but you didn’t realize how close to home it would hit. In every industry, digital competitors are taking advantage of new platforms, tools, and relationships to undercut competitors, get closer to customers, and disrupt the usual ways of doing business. The only way to compete is to evolve.

James McQuivey of Forrester Research has been teaching people how to do this for over a decade. He’s gone into the biggest companies, even in traditional industries ... Read more

McQuivey will show you how Dr. Hugh Reinhoff of Ferrokin BioSciences disrupted the pharmaceutical industry, streamlining connections with doctors and regulators to bring molecules to market far faster—and then sold out for $100 million. How Charles Teague and his team of four people created Lose It!, a weight loss application that millions have adopted, achieving rapid success and undermining titans like Weight Watchers and Jenny Craig in the process.

Regardless of your background and industry, you can learn how to be a digital disruptor too. First, adopt the right mindset: Take risks, invest as cheaply as possible, and build on existing platforms to find the fastest path to solving a customer’s problem.

Second, seek the “adjacent possible”—the space just next to yours where new technology creates opportunity. That’s how Benjamin Rubin and Paolo DePetrillo of Zeo created a $100 sleep monitor that does much of what you’d get from a $3,000 sleep lab visit.

Finally, disrupt yourself. Use these tools to make parts of your business obsolete before your competitors do. That’s what Tim FitzRandolph did at Disney, creating a game that shot to the top of the app store charts.

With the tools in this book you can assess your readiness, learn the disruptive mindset, and innovate rapidly, starting right within your own business.

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Product Details

Publisher
Amazon Publishing
Format
Hardback
Publication date
2013
Condition
New
Number of Pages
171
Place of Publication
WA, United States
ISBN
9781477800126
SKU
V9781477800126
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-50

About James McQuivey
James McQuivey is a vice president and principal analyst at Forrester Research and the leading analyst tracking the development of digital disruption. He comments regularly in The New York Times and The Wall Street Journal and has contributed to the websites of the Harvard Business Review, The Economist, and Forbes. He also appears frequently on news outlets like CNBC and ... Read more

Reviews for Digital Disruption: Unleashing the Next Wave of Innovation
“I have studied disruptive innovation for more than two decades. Here, McQuivey offers insights about disruption—and about the accelerating pace of disruption—that I truly hadn’t understood before. This is a very important book about what tomorrow holds in store; it shows us both what will happen and how to address it. I recommend it enthusiastically.” —Clayton Christensen, professor, Harvard Business School, ... Read more

Goodreads reviews for Digital Disruption: Unleashing the Next Wave of Innovation


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