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E-Shock
Michael de Kare-Silver
€ 50.39
FREE Delivery in Ireland
Description for E-Shock
Paperback. Num Pages: 279 pages, biography. BIC Classification: KJM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 16. Weight in Grams: 451.
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
Highly Recommended - 1999 MCA Book Awards This book examines for the first time the impact of the electronic shopping revolution on the major retailers and manufacturers of today. It identifies which companies will feel the greatest impact of the changes and how that will vary by industry sector. It describes the strategic options available and how they can best be pursued and made successful. It sets out a roadmap for retailers and manufacturers to think and plan their way through this new revolution and master the changing needs and expectations of the twenty-first century consumer.
Product Details
Format
Paperback
Publication date
1998
Publisher
Palgrave Macmillan United Kingdom
Number of pages
279
Condition
New
Number of Pages
279
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349147762
SKU
V9781349147762
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Michael de Kare-Silver
MICHAEL DE KARE-SILVER is Head of e-Business, PA Consulting. He has worked with a number of major European and US multinationals over the past 15 years. He is a Senior Partner with the Kalchas Group. Kalchas is now part of CSC Index Consulting. He was previously with McKinsey, worked for four years as a marketing manager for Procter & Gamble ... Read more
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