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Entering Emerging Markets
Guenter Schoenborn
€ 70.87
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Description for Entering Emerging Markets
Hardback. Describes the strategies and processes of a multi-national US corporation applied in entering emerging markets around the globe. This book details the structured approach, innovative ways and concerted efforts involved. Num Pages: 188 pages, biography. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 12. Weight in Grams: 476.
At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a ... Read more
At Motorola they have firsthand knowledge of what it takes to make a company a global leader. Today, the company maintains sales, service and manufacturing facilities throughout the world, conducts business on six continents and employs a large workforce worldwide. But like many US corporations, Motorola's early engagement in emerging markets was l- ited until political changes opened up new opportunities for growth. Since then, Motorola has endorsed a strategy to sell its products, systems and services in these emerging markets and to help new governments establish a telecommunications infrastructure in their countries. Motorola has turned this strategy into a ... Read more
Product Details
Format
Hardback
Publication date
2006
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
188
Condition
New
Number of Pages
188
Place of Publication
Berlin, Germany
ISBN
9783540317456
SKU
V9783540317456
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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