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Evaluating Marketing Actions and Outcomes
Arch G. . Ed(S): Woodside
€ 140.32
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Description for Evaluating Marketing Actions and Outcomes
hardcover. Most universities do not teach meta-thinking so it is logical that company thinkers may not really understand how to think and decide upon important issues. This volume explores how such thinking can be employed to improve the thinking of those who are responsible for core performance. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 672 pages, black & white illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 291 x 363 x 57. Weight in Grams: 1114.
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening-what research ... Read more
What's really happening? For an organization this question contains at least four sub issues: What actions are being done now help to increase the organization's performance? What actions are wasted motions - what are we doing that does not contribute and wastes our time? What actions harm the organization's performance - what actions are counterproductive in helping the organization achieve what really needs to be accomplished? What actions are we not doing now but really should be doing to increase the organization's performance? A fifth, related, sub issue is how to go about finding out what is really happening-what research ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
Emerald Group Publishing Limited United States
Number of pages
672
Condition
New
Series
Advances in Business Marketing and Purchasing
Number of Pages
672
Place of Publication
, United States
ISBN
9780762310463
SKU
V9780762310463
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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