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The Experience Economy, Updated Edition
B. Joseph Pine
€ 30.99
€ 26.68
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Description for The Experience Economy, Updated Edition
Paperback. Offers examples including the US Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others to show approaches to scripting and staging compelling experiences, while staying true to the real economic conditions of the day. Num Pages: 256 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 209 x 137 x 28. Weight in Grams: 416.
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from ... Read more
In 1999, Joseph Pine and James Gilmore offered this idea to readers as a new way to think about connecting with customers and securing their loyalty. As a result, their book "The Experience Economy" is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. And though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable and lucrative impression is now more relevant than ever. With an ongoing torrent of brands attacking consumers from ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
256
Format
Paperback
Publication date
2011
Condition
New
Weight
424g
Number of Pages
400
Place of Publication
, United States
ISBN
9781422161975
SKU
V9781422161975
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About B. Joseph Pine
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons LLP, an Ohio-based, thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings. They are coauthors of Authenticity. Pine, who also wrote Mass Customization, is a Senior Fellow with the Design Futures Council and the European Centre for the ... Read more
Reviews for The Experience Economy, Updated Edition
updated and wonderfully relevant book.” AdAge "One of the best business books of the twentieth century, now renewed for the challenges of the twenty-first. Pine and Gilmore provide businesses everywhere with a road map for reenergizing their customer experiences.” - Tom Kelley, General Manager, IDEO