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Financial Communication in Small and Medium-Sized Enterprises
Alexander Zureck
€ 74.89
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Description for Financial Communication in Small and Medium-Sized Enterprises
Paperback. Series: Business, Economics, and Law. Num Pages: 116 pages, 15 black & white illustrations, 8 black & white tables, biography. BIC Classification: KCBM; KFF; KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 7. Weight in Grams: 168.
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.
To ensure refinancing opportunities for SMEs, answers for bridging the information gap between investor and company are needed; in this context, capital markets are becoming increasingly important. Alexander Zureck focuses on patents as an example of intangible assets and on their importance for the financial communication between SMEs and the capital market. A positive correlation between patent application and stock price development underscores the importance of patents. Based on his findings, the author recommends to take patents and other intangible assets into company's financial communication.
Product Details
Format
Paperback
Publication date
2014
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
116
Condition
New
Series
Business, Economics, and Law
Number of Pages
95
Place of Publication
, Germany
ISBN
9783658074869
SKU
V9783658074869
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Alexander Zureck
While Alexander Zureck studied business administration at FOM University of Applied Sciences, he worked in market research and in a bank. Today, he works for the FOM University of Applied Sciences in the field of financial research and he consults small and medium-sized enterprises.
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