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21%OFFDavid Soberman - Flux: What Marketing Managers Need to Navigate the New Environment - 9781442644038 - V9781442644038
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Flux: What Marketing Managers Need to Navigate the New Environment

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Description for Flux: What Marketing Managers Need to Navigate the New Environment Hardback. The book's integrated approach makes it an excellent resource not only for marketing managers but any managers dealing with customers. Series: Rotman-UTP Publishing. Num Pages: 344 pages, 20. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 170 x 237 x 30. Weight in Grams: 692.

The past decade has seen a number of developments that threaten the very fabric of how marketing activities have traditionally been conducted. On one hand, consumers are increasingly socially networked and value-conscious, with heightened expectations of how companies will react to their demands. Along with the challenges, however, come new opportunities: the growth of behavioural economics and the emergence of new data collection techniques, for instance, give marketers unprecedented access to previously hidden aspects of consumer behavior. Clearly, ‘business as usual’ is not an option for marketing managers who want their firms to stay in the game.

To help managers ... Read more

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Product Details

Format
Hardback
Publication date
2012
Publisher
University of Toronto Press Canada
Number of pages
344
Condition
New
Series
Rotman-UTP Publishing
Number of Pages
344
Place of Publication
Toronto, Canada
ISBN
9781442644038
SKU
V9781442644038
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About David Soberman
David Soberman is Canadian National Chair in Strategic Marketing and a professor in the Rotman School of Management at the University of Toronto. Dilip Soman is the Canada Research Chair (Tier 1) in Behavioural Science and Economics, a professor at the Rotman School of Management at the University of Toronto, and the director of Behavioural Economics in Action at Rotman ... Read more

Reviews for Flux: What Marketing Managers Need to Navigate the New Environment
‘This excellent work draws on the expertise of 15 academic and business thought leaders, who offer a treasure chest of ideas on how to manage the marketing effort in an ever changing world… Highly recommended. Students at all levels, researchers, practitioners, general readers.’
N.A Govoni
CHOICE Magazine; vol 50:11:2013

Goodreads reviews for Flux: What Marketing Managers Need to Navigate the New Environment


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