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Fund-raising

James M. Greenfield

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Description for Fund-raising Hardcover. Designed for fund-raising executives of organizations both large and small, this resource covers initial preparation and 15 areas of fund-raising, as well as discusses the ongoing management of the process. Included are numerous examples, case studies, check lists, and a unique evaluation of the audit environment of nonprofit organizations. Num Pages: 448 pages, Illustrations. BIC Classification: JKSN1; KJMV1. Category: (P) Professional & Vocational. Dimension: 238 x 162 x 33. Weight in Grams: 860.
"Proper application of the fund development process can define anorganization's potential for public support and the direct means toachieve it, and can realize, even predict with reliability, theincome an organization can and should expect at any moment intime."--James M. Greenfield.

As the driving force behind every not-for-profit, fund raising is akey to an organization's success in fulfilling its mission.However, while it's important to develop the skills needed to raisemoney, it's equally important to know how to allocate it properlyin order to meet your goals. Now revised and expanded, thispractical resource provides an accessible game plan for not ... Read moreonlyraising funds, but also developing them effectively for increasedproductivity and profitability.

Written by James M. Greenfield, a leading authority in the field,Fund Raising takes you step-by-step through the entire funddevelopment process, from planning and marketing to communityrelations and donor management. Beginning with an examination ofphilanthropic history and perspective, it goes on to describe theindividual elements of the development process, as well as theorganizational requirements needed for the process to work. Withdetail and clarity, Greenfield covers such essential bases as theevaluation of program effectiveness, policies and procedures forpublic solicitation, the fund raising environmental audit, matchinggift programs, donor recognition, special projects campaigns, andmuch more. Threaded throughout the book is the theme of "friendraising and relationship building," both vital components ofincreasing capability and capacity to address the needs of today,with an eye toward those of tomorrow.

Along with an added, in-depth discussion of ethics, the SecondEdition introduces new best practices that have developed over thepast few years, and features updated data, useful worksheets, suchas economic statistics, demographics, and reports from the AmericanAssociation of Fund-Raising Council. Packed with numerous examples,case studies, and checklists, this exhaustive resource is essentialreading for anyone looking to achieve--and maintain--fund-raisingsuccess.

"There is the current need for a better understanding of how thefund development process can best be utilized and improved so thatcommunity benefits can be realized with adequate funding. This bookis intended to be a contribution to that end." --from thePreface

Now revised and expanded, this practical resource takes you throughthe entire fund development process, giving you the master plannecessary for realizing the full fund-raising potential of yournonprofit organization. Covering everything from accountability andstewardship to public solicitation and donor relations, the SecondEdition has been updated to include the latest economic figures,demographics, and reports from the American Association ofFund-Raising Council, as well as an added, in-depth discussion ofethics, worksheets for performance analysis, and new best practicesthat have developed over the past few years.

Jacket Design: Andrew Liefer Show Less

Product Details

Format

Hardback

Publication date

1999

Publisher

John Wiley and Sons Ltd United States

Number of pages

448

Condition

New

Number of Pages

448

Place of Publication

New York, United States

ISBN

9780471320142

SKU

V9780471320142

Shipping Time

Usually ships in 7 to 11 working days

Ref

99-1

About James M. Greenfield

JAMES M. GREENFIELD is a veteran fund raiser with more than 35 years of experience as a development officer at three universities and five hospitals. He has served as the National Society of Fund Raising Executives' chapter officer and national board member, and is currently involved in the organization's Research Council and the NSFRE Foundation Board. He is Senior Vice ... Read more

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