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Global Marketing Management
Kiefer Lee
€ 232.22
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Description for Global Marketing Management
Paperback. Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The implications for developing and executing successful global marketing programmes are discussed, enabling students to understand the impact of decisions on marketing efforts worldwide. Num Pages: 608 pages, 100 colour line drawings, 130 colour half-tones. BIC Classification: KJK; KJMV7; KJS. Category: (U) Tertiary Education (US: College). Dimension: 264 x 196 x 29. Weight in Grams: 1284.
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. The authors equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may navigate through the increasingly dynamic and challenging global trading environment. ... Read more
Global Marketing Management adopts a strategic management framework and provides an examination of key management decisions. The third edition addresses contemporary issues in the marketing environment such as climate change and sustainable devleopment, service delivery, ICT technologies and social media, strategic branding, and maintaining relationships. The authors examine the implications of these issues and consider how they may be applied to the management of global marketing programmes. The authors equip students with the knowledge and skills to enable them to make key management decisions and understand how organizations may navigate through the increasingly dynamic and challenging global trading environment. ... Read more
Product Details
Publisher
Oxford University Press United Kingdom
Number of pages
608
Format
Paperback
Publication date
2012
Condition
New
Weight
1283g
Number of Pages
608
Place of Publication
Oxford, United Kingdom
ISBN
9780199609703
SKU
V9780199609703
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
Reviews for Global Marketing Management
Review from previous edition Best on the market. Global Marketing has excellent content, insight and a user friendly structure. It is differentiated from other texts by reference to contemprorary and emergent topics.
Dr Catherine McGuinn, Institute of Technology, Sligo
Very good, outstanding.
Dr Said Al-Hasan, Glamorgan Business School
This book is more comprehensive than comparable text ... Read more
Dr Catherine McGuinn, Institute of Technology, Sligo
Very good, outstanding.
Dr Said Al-Hasan, Glamorgan Business School
This book is more comprehensive than comparable text ... Read more