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20%OFFPhilip Kotler - Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line - 9781118206683 - V9781118206683
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Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line

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Description for Good Works!: Marketing and Corporate Initiatives that Build a Better World...and the Bottom Line Hardcover. Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how! Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals. Num Pages: 288 pages, Illustrations. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 163 x 25. Weight in Grams: 490.
Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!

Marketing guru Philip Kotler, cause marketing authority David Hessekiel, and social marketing expert Nancy Lee have teamed up to create a guide rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

Businesspeople who mix cause and commerce are often portrayed as either opportunistic corporate "causewashers" cynically exploiting nonprofits, or visionary social entrepreneurs for whom conducting trade is just a necessary evil in their quest to create a better world. Marketing and corporate social initiatives requires a delicate ... Read more

Good Works is rich with actionable advice on integrating marketing and corporate social initiatives into your broader business goals.

  • Makes the case that purpose-driven marketing has moved from a nice-to-do to a must-do for businesses
  • Explains how to balance social and business goals
  • Author Philip Kotler is one of the world's leading authorities on marketing; David Hessekiel is founder and President of Cause Marketing Forum, the world's leading information source on how to do well by doing good; Nancy Lee is a corporate social marketing expert, and has coauthored books on social marketing with Philip Kotler

With Good Works, you'll find that you can generate significant resources for your cause while achieving financial success.

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Product Details

Format
Hardback
Publication date
2012
Publisher
John Wiley & Sons Inc
Number of pages
288
Condition
New
Number of Pages
288
Place of Publication
New York, United States
ISBN
9781118206683
SKU
V9781118206683
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Philip Kotler
PHILIP KOTLER is one of the world's leading authorities on marketing, and his writing has defined marketing around the world for the past forty years. He is the S.C. Johnson & Son Distinguished Professor of International Marketing at Northwestern University's Kellogg School of Management. DAVID HESSEKIEL is President of the Cause Marketing Forum. Executives around the world ... Read more

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