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Grow by Focusing on What Matters
Urbany, Joel E.; Davis, James H.
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Description for Grow by Focusing on What Matters
Paperback. Growth and competitive advantage are about effective positioning. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Num Pages: 232 pages, black & white illustrations. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 231 x 152 x 11. Weight in Grams: 344.
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:
Growth and competitive advantage are about effective positioning. Building effective positioning is challenging today for firms facing new and stronger competition, volatile and uncertain markets, and shifting customer desires and demands. The 3-Circle model facilitates speed of understanding and action by focusing attention on the most critical strategy concepts in this uncertain environment. Growth strategy emerges in the model from systematically addressing four key strategy directives in a deep and disciplined way:
- define, build, and defend the unique value you create for customers;
- correct, eliminate, or reveal value that is failing customers, which they’re not aware of;
- potentially neutralize the unique ... Read more
- explore and exploit new growth opportunities through deep understanding of customers’ unmet needs.
Product Details
Format
Paperback
Publication date
2010
Publisher
Business Expert Press United States
Number of pages
232
Condition
New
Number of Pages
232
Place of Publication
Sterling Forest, United States
ISBN
9781606490921
SKU
V9781606490921
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-2
About Urbany, Joel E.; Davis, James H.
Joe Urbany, who received his PhD from Ohio State University, is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, and the Journal of the Academy of Marketing Science. James H. ... Read more
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