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Guts
Robert A. Lutz
€ 33.99
€ 26.96
FREE Delivery in Ireland
Description for Guts
Hardcover. The second edition is an update of a highly popular treatise on the business philosophy that revolutionized Chrysler. Through Lutz's Laws, the author kicks the sacred cow of strict linear, quantitative analysis in favor of a more balanced approach that embraces creative thinking. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 161 x 236 x 23. Weight in Grams: 554.
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."
—Forbes
"Read it for no other reason than to learn Bob's Seven Immutable Laws of Business. . . . This is vintage Bob-contrarian, thoughtful, and he's really fun to read."
—Forbes
In this edition of Bob Lutz's bestselling account of the business philosophy with which he revolutionized Chrysler and much of the automotive industry, Lutz reveals his unique brand of creative management. Readers will learn many lessons herein, including why the key to success in any business is maintaining a positive tension between the creative minds and the buttoned-up financial minds, and how to attract, motivate, and strategically deploy ... Read more
Robert A. Lutz (Scarsdale, NY) is General Motor's Vice Chairman of Product Development and Chairman of GM North America.
Show LessProduct Details
Format
Hardback
Publication date
2003
Publisher
John Wiley and Sons Ltd United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780471463221
SKU
V9780471463221
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert A. Lutz
ROBERT A. LUTZ is General Motors’s Vice Chairman of Product Development and Chairman of GM North America. He is highly regarded for his genius in product development, most notably for his 1989 concept car, the Viper, and he is renowned for leading Chrysler to its second renaissance in the 1990s. Automotive News called Lutz "the towering figure in the American ... Read more
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