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Identifying Hidden Needs: Creating Breakthrough Products
Keith Goffin
€ 62.54
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Description for Identifying Hidden Needs: Creating Breakthrough Products
Paperback. Num Pages: 285 pages, biography. BIC Classification: KJC; KJMV6; KJQ; KJS; KJT; KN. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.
Product Details
Publisher
Palgrave Macmillan
Format
Paperback
Publication date
2010
Condition
New
Number of Pages
261
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349305315
SKU
V9781349305315
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Keith Goffin
Author Keith Goffin: Keith was previously Director of Graduate Programs at Stuttgart Institute of Management and Technology and has lectured in Italy, Paris, Australia and Malaysia. With substantial industrial experience gained at Hewlett-Packard, he regularly acts as a consultant on innovation management to well-known organisations including Kellogg's, ICL, HSBC and Rank-Xerox. Author Fred Lemke: Fred is founder of Hidden ... Read more
Reviews for Identifying Hidden Needs: Creating Breakthrough Products
'Welding Alloys Group is an international manufacturing company operating in 27 countries and our workforce is now applying hidden needs analysis in our markets. I am positive that the tools and techniques covered in this book will help our company to be truly innovative organization that is well ahead of our competitors.' - Dr Serdar Atamert, MBA, Managing Director Welding ... Read more