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Inspiration
Ind, Nicholas; Watt, C.
€ 65.82
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Description for Inspiration
Paperback. Num Pages: 173 pages, biography. BIC Classification: KJC; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152. .
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging ... Read more
This book is about how organizations can best develop and manage a creative environment and creative potential. The authors argue that organizations consist of people who have creative potential to think in new ways and yet are often denied the opportunity to do so. The goal of the organization should be to create a structure and culture that encourages the conditions in which creativity can flourish. This will generate significant competitive advantages for the organization by offering clear differentiation, by communicating postive brand attributes to stakeholders that will strengthen the organization's intangible assets and by providing a creative and challenging ... Read more
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
173
Condition
New
Number of Pages
173
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349514793
SKU
V9781349514793
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ind, Nicholas; Watt, C.
NICHOLAS IND is a Brand Consultant and Writer. He has worked for his own branding consultancy, as the director of a design group and as an account director for an advertsing agency. His specialist area is helping organizations to build internal commitment to brands. He is the author of six books including, The Corporate Image, Terence Conran - The Authorised ... Read more
Reviews for Inspiration
'Essential reading for anybody who wishes to better understand the vital and complex role that creativity plays in successful business.' - Sir Terence Conran 'Inspiration will help you to unlock the creative potential of you and your staff.' - Internet Works