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International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (International Marketing and Management Review)
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Description for International Business Realisms: Globalizing Locally Responsive and Internationally Connected Business Disciplines (International Marketing and Management Review)
Hardcover. Editor(s): Arora, Anshu. Series: International Marketing and Management Research. Num Pages: 124 pages, 12 black & white illustrations, biography. BIC Classification: KJD; KJK; KJM; KJP. Category: (P) Professional & Vocational. Dimension: 223 x 146 x 14. Weight in Grams: 300.
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
International Business (IB) is a complex and interdisciplinary field. It encompasses regular currency and political risks alongside fundamental uncertainties and variations in international development, collaboration, social values, and shared objectives. As globalization expands our markets across national boundaries, institutional innovation and experimentation is essential for countries to brand their products globally and develop internationally acclaimed products. The contributors of International Business Realisms analyze instances of interdisciplinary marketing and branding for the global market place and distill practical implications for effective international and domestic marketing.
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Pivot
Number of pages
176
Condition
New
Series
International Marketing and Management Research
Number of Pages
108
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137379078
SKU
V9781137379078
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About N/A
Suman Niranjan Reginald Leseane Shalonda Bradford Hae Choi Maria Louise Thybo Peter Keith Ross Carl Sharperson Reginald Leseane Sacriana Ware Jamese Beazer Eulalia Wycoff Rajeev Sooreea Ariel Shead Marjorie Maguire-Krupp Melody Burks Carl Sharperson Reginald Leseane Eulalia Wycoff Rajeev Sooreea Melody ... Read more
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