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Lead Markets in Age-Based Innovations
Nils Levsen
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Description for Lead Markets in Age-Based Innovations
Paperback. Series: Forschungs-/Entwicklungs-/Innovations-management. Num Pages: 358 pages, 52 black & white illustrations, biography. BIC Classification: KJD; KJMV6. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 20. Weight in Grams: 473.
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Nils Levsen focuses on the international diffusion of product and service innovations for elderly users. In particular, the existence and location of lead markets is being investigated. Lead markets are characterized by their early adoption of innovations and their influence on design choice in a subsequent international diffusion process. Finally, two boundary conditions to the applicability of lead market theory are being identified and described.
Product Details
Format
Paperback
Publication date
2015
Publisher
Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
Number of pages
358
Condition
New
Series
Forschungs-/Entwicklungs-/Innovations-management
Number of Pages
335
Place of Publication
, Germany
ISBN
9783658088149
SKU
V9783658088149
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Nils Levsen
Nils Levsen has been working at the Institute of Technology and Innovation Management at the Technical University of Hamburg-Harburg and examines the international diffusion of innovations.
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