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15%OFFFahey - Learning from the Future - 9780471303527 - V9780471303527
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Learning from the Future

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Description for Learning from the Future Hardcover. The first book to present practical methods for using the technique of scenario planning to chart a company's course. The program offered here is based on methods developed at Royal Dutch Shell and popularized by Peter Schwartz in the bestselling The Art of the Long View. Editor(s): Fahey, Liam; Randall, Robert M. Num Pages: 464 pages, Illustrations. BIC Classification: JFFR; KCJ; KJC; KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 166 x 239 x 34. Weight in Grams: 842.
"Scenarios are now a part of every successful manager's toolkit. This book is the first comprehensive guide to the latest developments in scenario thinking written by today's leading practitioners in the field." -Napier Collyns, a pioneer of scenario planning at Dutch/Shell now Managing Director, Gloal Business Network (GBN) "In twenty years of helping companies create and plan for their futures, I have never come across a book that dealt with the use of scenario-based planning as comprehensively as this one." -David Kelley CEO, IDEO Product Development the creators of the Apple Mouse "This book is the greatest reference today on ... Read more

Product Details

Publisher
John Wiley & Sons Inc United States
Number of pages
464
Format
Hardback
Publication date
1997
Condition
New
Weight
841g
Number of Pages
464
Place of Publication
New York, United States
ISBN
9780471303527
SKU
V9780471303527
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Fahey
LIAM FAHEY, PhD, a consultant to a number of leading North American and European firms, is an adjunct professor of management at Babson College and a visiting professor of strategic management at Cranfield School of Management in the United Kingdom. Dr. Fahey has authored or edited six books on management, most recently The Portable MBA in Strategy (Wiley), with Robert ... Read more

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