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Leveraging Japan: Marketing to the New Asia
George Fields
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Description for Leveraging Japan: Marketing to the New Asia
Hardcover. Provides strategies for entering the Japanese market and for using Japan as a springboard to enter other growing Asian markets. The text includes coverage of positioning, pricing, advertising, and merchandising. Num Pages: 328 pages, index. BIC Classification: 1FPJ; KC; KFF; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 200 x 123 x 29. Weight in Grams: 218.
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help ... Read more
Japan's current shift from a manufacturing to a consumer economy is creating unprecedented opportunities for any company with the savvy to exploit this, the world's second largest market. Certainly, as the Japanese economy continues to rebound, more and more companies will continue to stake and build their presence there and use it as a springboard to enter other growing Asian markets. In Leveraging Japan, three leading authorities on market strategy and Japan present the new rules of Japanese marketing and discuss the evolution of other emerging Asian markets. These experts then share the same strategies that they've used to help ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
John Wiley & Sons Inc United States
Number of pages
328
Condition
New
Number of Pages
356
Place of Publication
New York, United States
ISBN
9780787946630
SKU
V9780787946630
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About George Fields
GEORGE FIELDS is president of Fields Associates, a Tokyo-based firm consulting on Japanese markets. The author of three best-selling books on Japan, he has been named by Fortune magazine as one of the "25 People You Ought to Know in Asia." He lives in Tokyo, Japan. HOTAKA KATAHIRA was and remains the first marketing professor at the University of Tokyo ... Read more
Reviews for Leveraging Japan: Marketing to the New Asia
"Although the Japanese economy overall may be slow in recovering, foreign companies are now finding that business opportunities here have never been better. Read this book to discover how best to leverage your business presence in the world's second largest market."
Glen S. Fukushima, president, American Chamber of Commerce in Japan "Leveraging Japan combines an analysis of ... Read more
Glen S. Fukushima, president, American Chamber of Commerce in Japan "Leveraging Japan combines an analysis of ... Read more