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W. Messner - Making the Compelling Business Case - 9781349464869 - V9781349464869
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Making the Compelling Business Case

€ 67.81
FREE Delivery in Ireland
Description for Making the Compelling Business Case Paperback. Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments. Num Pages: 462 pages, 121 black & white illustrations, biography. BIC Classification: KC; KJC; KJMV3; KJQ; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

Product Details

Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan United Kingdom
Number of pages
462
Condition
New
Number of Pages
431
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349464869
SKU
V9781349464869
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About W. Messner
Wolfgang Messner is Associate Professor of International Management at MYRA School of Business and Director of GloBus Research.   He has been in senior management positions with leading companies (BMW Group, Capgemini, Deutsche Bank, The Information Management Group IMG) in Europe and India; Wolfgang has also taught as Adjunct Faculty at WHU – Otto Beisheim School of Management, ... Read more

Reviews for Making the Compelling Business Case
'A useful, pragmatic, how-to-do-it book. The value proposition of a corporate investment has always been about reducing costs or increasing revenue. Messner shows companies how to ensure that projects are really doing that. It is this process of leveraging project expenditure which makes organisations successful.' -Heinz-Paul Bonn, Vice President, BITKOM, Germany 'Leaders thrive on results. ... Read more

Goodreads reviews for Making the Compelling Business Case


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