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Managing Corporate Social Responsibility: A Communication Approach
W. Timothy Coombs
€ 92.29
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Description for Managing Corporate Social Responsibility: A Communication Approach
Hardback. Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. Num Pages: 196 pages, Illustrations. BIC Classification: KJM; KJP. Category: (P) Professional & Vocational. Dimension: 232 x 156 x 19. Weight in Grams: 476.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
- Chapters are organized around a process model for CSR that outlines steps for researching, developing, implementing, and evaluating CSR initiatives
- Emphasizes stakeholder engagement as a foundation throughout the CSR Process Model
- Discusses ways to maximize the use of social media and traditional media throughout the process
- Offers ... Read more
- Draws upon theories grounded in various disciplines, including public relations, marketing, media, communication, and business
Product Details
Format
Hardback
Publication date
2011
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
196
Condition
New
Number of Pages
196
Place of Publication
Hoboken, United Kingdom
ISBN
9781444336290
SKU
V9781444336290
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About W. Timothy Coombs
W. Timothy Coombs, Ph.D., is a Professor in the Nicholson School of Communication at the University of Central Florida. He is the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of American for his crisis research. He is author of the award-winning Ongoing Crisis Communication (1999), Today’s Public Relations (with Robert Heath, ... Read more
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