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Managing Product Innovation
Arch G. . Ed(S): Woodside
€ 168.38
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Description for Managing Product Innovation
Hardback. What does it take to craft and maintain successful radical NPD programs? This book explains why both manufacturing and customer firms usually reject new technologies and how competitors new to the industry become successful by focusing on unnoticed customers and offering higher performance with lower costs via the radically new technologies. Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 796 pages, black & white illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 234 x 156 x 42. Weight in Grams: 1282.
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on ... Read more
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as incrementally, success by firms mostly nurtures inertia and eventual failure rather than search and adoption of new superior technologies. What does it take to craft and maintain successful radical NPD programs? "Managing Product Innovation (MPI)" explains why both manufacturing and customer firms usually reject superior new technologies and how competitors new to the industry become successful (by focusing on ... Read more
Product Details
Format
Hardback
Publication date
2005
Publisher
Emerald Group Publishing Limited United States
Number of pages
796
Condition
New
Series
Advances in Business Marketing and Purchasing
Number of Pages
796
Place of Publication
, United States
ISBN
9780762311590
SKU
V9780762311590
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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