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Manual of International Marketing.
Thomas . Ed(S): Heilmann
€ 173.85
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Description for Manual of International Marketing.
Paperback. Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword. Editor(s): Heilmann, Thomas. Num Pages: 588 pages. BIC Classification: KJMV7; KJS. Category: (G) General (US: Trade). Dimension: 240 x 168 x 30. Weight in Grams: 985.
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
Top executives in international marketing and marketing professors give hands-on theoretical insights and practical guidelines for the most relevant problems in international marketing. The book is structured by easily accessible marketing catchwords and contains one in-depth, compact article per catchword.
Product Details
Format
Paperback
Publication date
2014
Publisher
Gabler Germany
Number of pages
588
Condition
New
Number of Pages
568
Place of Publication
Wiesbaden, Germany
ISBN
9783834946553
SKU
V9783834946553
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Thomas . Ed(S): Heilmann
Thomas Heilmann (Editor) Thomas Heilmann is Partner of Scholz & Friends Group as well as Chairman of the board at Scholz & Friends AG and is responsible for the group’s strategy, expansion and the international network. Prior to this, he spent over ten years as a managing partner of Scholz & Friends Berlin in collaboration with Sebastian Turner. He is ... Read more
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