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Market Driven Enterprise
Amiya K. Chakravarty
€ 156.37
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Description for Market Driven Enterprise
Hardcover. While computer-aided design and other technologies are helping businesses achieve a high level of customer satisfaction at a low cost, the implications of these efforts for product lines, distribution and promotion strategies, manufacturing technologies, and operations controls remain unclear. Num Pages: 528 pages, Illustrations. BIC Classification: KJMV5; KJU; KN; UGK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (XV) Technical / Manuals. Dimension: 167 x 265 x 29. Weight in Grams: 874.
A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits
Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.
The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its ... Read more
A complete handbook on a critical issue for today's businessleaders-how to improve customer satisfaction, control costs, andmaximize profits
Producing a product or service to heighten customersatisfaction-and doing so cost effectively-do not have to bemutually exclusive objectives. With Market Driven Enterprise, AmiyaChakravarty presents a state-of-the-art, clearly designed frameworkfor responding to market forces while keeping total costs incheck.
The book's twelve chapters are divided into three sections:interfaces and decision-making in an enterprise, product design andtime-to-market, and responsive supply chains and manufacturing. Agenerous supply of real-world examples and more than 200illustrations enhance the book's readability-as does its ... Read more
Product Details
Format
Hardback
Publication date
2000
Publisher
John Wiley and Sons Ltd United States
Number of pages
528
Condition
New
Number of Pages
528
Place of Publication
, United States
ISBN
9780471244929
SKU
V9780471244929
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Amiya K. Chakravarty
AMIYA K. CHAKRAVARTY is the J. F. Seinsheimer, Jr. Professor of Operations and Technology Management at the A. B. Freeman School of Business at Tulane University. His work experience with companies includes Lucent Technologies, Rolls-Royce Aero Engines, and Tata Consultancy Services.
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