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Marketing HRD within Organizations
Jerry W. Gilley
€ 48.71
FREE Delivery in Ireland
Description for Marketing HRD within Organizations
Hardcover. The authors show how to use a range of marketing tools, including client research, cost/benefit analyses, and promotion to heighten the visibility of Human Resource Development, earn employee commitment to programmes and ensure that programmes contribute to the corporate bottom line. Num Pages: 242 pages, black & white illustrations. BIC Classification: KJMV2. Category: (P) Professional & Vocational. Dimension: 280 x 130 x 30. Weight in Grams: 560.
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
Boost the image of your HRD department and carve a solid niche inthe organizational chart for your position.
Discover how to:
* Heighten the visibility of HRD
* Earn employee commitment to your programs
* Ensure that your programs are cost-effective and contribute tothe bottom line
This handy guide explains how to use a range of marketing toolsincluding client research, cost/benefit analyses, and promotionaltechniques to implement a strategic HRD marketing plan.
Product Details
Format
Hardback
Publication date
1992
Publisher
John Wiley & Sons Inc United States
Number of pages
242
Condition
New
Number of Pages
264
Place of Publication
, United States
ISBN
9781555424022
SKU
V9781555424022
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Jerry W. Gilley
Jerry W. Gilley and Steven A. Eggland are the authors of Marketing HRD Within Organizations: Enhancing the Visibility, Effectiveness, and Credibility of Programs, published by Wiley.
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