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Allen Z. Reich - Marketing Management for the Hospitality Industry - 9780471310129 - V9780471310129
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Marketing Management for the Hospitality Industry

€ 181.37
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Description for Marketing Management for the Hospitality Industry Hardcover. The only advanced marketing textbook specifically focused on the hospitality industry.. The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. Num Pages: 560 pages, Illustrations. BIC Classification: KJMV7; TTVC; WTHH. Category: (P) Professional & Vocational; (UF) Further/Higher Education; (UU) Undergraduate; (XV) Technical / Manuals. Dimension: 240 x 193 x 34. Weight in Grams: 1112.
The only advanced marketing textbook specifically focused on the hospitality industry . . .

The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the world economy. More than ever, businesses must focus their marketing efforts on specific segments within the market. Success in the hospitality industry demands that you develop the cutting-edge decision-making skills necessary for effective strategic market management.

Marketing Management for the Hospitality Industry provides comprehensive coverage of marketing from both ... Read more

Inside you'll find:

  • How-to's for planning long- and short-term marketing strategies
  • Examples of successful marketing strategies
  • Specific techniques for analyzing markets
  • Strategic development and administrative aspects of marketing
  • Sample strategic marketing plans that clearly demonstrate how marketing strategies are applied in both the lodging and foodservice segments of the industry
  • Tips on integrating marketing strategy with overall business strategy
  • Numerous charts and tables that support the text and clarify difficult points

Whether you are a marketing manager, general manager of a hotel or restaurant, corporate manager, or a student eager to make your mark on the industry, with this indispensable guide you will sharpen your competitive edge, reach the customers you need, and make the most of every opportunity to help your business grow.

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Product Details

Format
Hardback
Publication date
1997
Publisher
John Wiley and Sons Ltd United States
Number of pages
560
Condition
New
Number of Pages
560
Place of Publication
New York, United States
ISBN
9780471310129
SKU
V9780471310129
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Allen Z. Reich
Allen Z. Reich is a master of strategic market management. With over 30 years' experience in both hotels and restaurants, he has served in almost every management position, from chef and owner of several restaurant concepts, to industry corporate posts and hotel sales and marketing. Presently, he teaches in the prestigious hospitality management program at Virginia Polytechnic Institute and State ... Read more

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