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More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
Blake Morgan
€ 33.28
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Description for More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
Hardback. Num Pages: 218 pages, 8 black & white illustrations, 2 black & white halftones, 6 black & white line drawings. BIC Classification: KJC; KJMB; KJMQ. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
Less is more may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a more is more philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Customer ... Read more
Less is more may be good advice for many efforts, but it is terrible advice when it comes to customer experience. Brands that want to stay relevant must apply more energy, focus, and resources to creating knock-your-socks-off customer experiences than they ever did before. Companies that embrace a more is more philosophy work harder and go further to ensure that their customers have a positive experience: they do this through customer-focused strategies and leadership, via operations, policies, and procedures that consider how the customer will fare in every scenario. Customer ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Hardback
Publication date
2017
Condition
New
Weight
28g
Number of Pages
198
Place of Publication
London, United Kingdom
ISBN
9781138046788
SKU
V9781138046788
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About Blake Morgan
Blake Morgan is a Customer Experience Futurist. She is the host of The Modern Customer Podcast and a weekly customer experience video series on YouTube. She's been ranked as ICMI's Top 50 Thought Leaders To Follow on Twitter In 2016, Clarabridge's #1 Social Customer Service expert to follow, and Customer Gauge's top 20 customer experience experts to follow in 2017. ... Read more
Reviews for More Is More: How the Best Companies Go Farther and Work Harder to Create Knock-Your-Socks-Off Customer Experiences
Every executive gives lip service to great customer service, some even have sincere intentions; but the troops thin out a bit when it comes down to actually delivering an exceptional customer experience. More Is More, is a much deserved - and very practical anvil to the head for anyone in business who desires to differentiate by truly amazing the customer. ... Read more