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MSU Contributions to International Business and Innovation
Tamer Cavusgil
€ 122.28
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Description for MSU Contributions to International Business and Innovation
Hardback. Features essays in marketing and international business. This book illustrates how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. Series: Advances in International Marketing. Num Pages: 244 pages, Illustrations. BIC Classification: KJK; KJMV7. Category: (P) Professional & Vocational. Dimension: 237 x 163 x 24. Weight in Grams: 531.
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business ... Read more
Volume 19 of "Advances in International Marketing" is quite unique. It features essays in marketing and international business, written by doctoral alumni of Michigan State University. Based on the 2008 symposium held at Michigan State University (MSU), the authors offer personal reflections of the contributions their mentors, peers, and the larger academic community have made to their professional development. These deliberations serve to illustrate how individual research streams, whose foundations were established during the doctoral program, took off and became primary areas of specialization for individual alumni. The collective contribution of MSU doctoral alumni to the fields of international business ... Read more
Product Details
Format
Hardback
Publication date
2009
Publisher
Emerald Publishing Limited United Kingdom
Number of pages
244
Condition
New
Series
Advances in International Marketing
Number of Pages
244
Place of Publication
Bingley, United Kingdom
ISBN
9781848554405
SKU
V9781848554405
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-17
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