New Activism and the Corporate Response
. Ed(S): John, S.; Thomson, S.
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Description for New Activism and the Corporate Response
Paperback. Editor(s): John, S.; Thomson, S. Num Pages: 336 pages, biography. BIC Classification: KJC; KJG; KJM. Category: (G) General (US: Trade). Dimension: 229 x 152. .
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
This book looks at the new militant and radical forms of lobbying and activism and the ways in which companies and organizations can devise strategies to respond or create new communication strategies that will avoid conflict and confrontation. The book draws upon the work of practitioners working in this area and includes topical and relevant international cases and examples.
Product Details
Format
Paperback
Publication date
2003
Publisher
Palgrave Macmillan United Kingdom
Number of pages
336
Condition
New
Number of Pages
308
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349721658
SKU
V9781349721658
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About . Ed(S): John, S.; Thomson, S.
Contributors include academics, members of pressure groups, companies and specialists in public relations and corporate communications.
Reviews for New Activism and the Corporate Response
'A thought provoking book that gives useful insights about the so-called new activism. Some conventional political movements as well as businesses and campaigning organisations will pick up tips - others will look for warnings about the opposition coming their way! Meanwhile, the activists themselves will be stimulated into thinking about what they are for, as well as against, ... Read more