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New-Product Diffusion Models (International Series in Quantitative Marketing)
Vijay Mahajan
€ 250.03
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Description for New-Product Diffusion Models (International Series in Quantitative Marketing)
Paperback. Editor(s): Mahajan, Vijay; Muller, Eitan; Wind, Yoram. Series: International Series in Quantitative Marketing. Num Pages: 368 pages, biography. BIC Classification: KJMV5; KJS. Category: (P) Professional & Vocational. Dimension: 235 x 156 x 19. Weight in Grams: 530.
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent.
Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing ... Read more
Product sales, especially for new products, are influenced by many factors. These factors are both internal and external to the selling organization, and are both controllable and uncontrollable. Due to the enormous complexity of such factors, it is not surprising that product failure rates are relatively high. Indeed, new product failure rates have variously been reported as between 40 and 90 percent.
Despite this multitude of factors, marketing researchers have not been deterred from developing and designing techniques to predict or explain the levels of new product sales over time. The proliferation of the internet, the necessity or developing ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
Springer
Condition
New
Series
International Series in Quantitative Marketing
Number of Pages
355
Place of Publication
New York, NY, United States
ISBN
9781441949639
SKU
V9781441949639
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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