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Not for Free: Revenue Strategies for a New World
Saul J. Berman
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Description for Not for Free: Revenue Strategies for a New World
Hardback. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV7. Category: (G) General (US: Trade). Dimension: 241 x 155 x 23. Weight in Grams: 454.
It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux. What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical ... Read more
It used to be only dotcom start-ups lacked workable business models. But now the ubiquity of cheap communications and computing is deeply wounding business models across the board. Combined with rapidly changing customer expectations, the rules for how value is delivered, and what, when, and how much customers will pay are in flux. What can you do to ensure that you have a business model that will work today and in the future? Create new revenue models, advises Saul J. Berman in Not for Free. The most important strategy now is wringing new income streams from existing assets, physical ... Read more
Product Details
Publisher
Harvard Business Review Press United States
Number of pages
224
Format
Hardback
Publication date
2011
Condition
New
Number of Pages
240
Place of Publication
, United States
ISBN
9781422131671
SKU
V9781422131671
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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