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One Plus One Equals Three: A Masterclass in Creative Thinking
Dave Trott
€ 15.99
€ 11.80
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Description for One Plus One Equals Three: A Masterclass in Creative Thinking
Paperback. .
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From ... Read more
How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytelling, humour and practical advice, One Plus One Equals Three is a collection of provocative anecdotes and thought experiments designed to light a fire under your own creative ambitions. From the First World War sailor who survived being sunk three times in one day to the one-time 'merchant of death' who made his name a byword for peace, and the gypsy who lost two fingers and then reinvented jazz. From ... Read more
Product Details
Publisher
Pan Macmillan
Format
Paperback
Publication date
2016
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9781447287056
SKU
V9781447287056
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-50
About Dave Trott
Dave Trott is the author of Creative Mischief and Predatory Thinking, and currently Chairman of The Gate London, part of The Gate Worldwide. Born in east London, he went to art school in New York on a Rockerfeller Scholarship. From there he began an illustrious career in advertising, as part of the creative team behind 'Hello Tosh Gotta Toshiba', 'Aristonandonandon', ... Read more
Reviews for One Plus One Equals Three: A Masterclass in Creative Thinking
If only Dave had written this book thirty years ago it would have made my career a lot easier. Sir John Hegarty, Bartle Bogle Hegarty, on Creative Mischief Dave Trott is not just a great copywriter, he is a great teacher. If you can't learn something useful from this bundle of wisdoms, go to the ... Read more