Operations Management in the Travel Industry
Peter Robinson
€ 129.87
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Description for Operations Management in the Travel Industry
Hardback. A new edition that includes new content, a revised structure and all-new international case studies. Editor(s): Robinson, Peter; Fallon, Paul (Lawrence Berkeley National Laboratory, Berkeley, CA, USA); Cameron, Harry; Crotts, John C. Num Pages: 336 pages. BIC Classification: KJM; KNSG. Category: (G) General (US: Trade). .
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and ... Read more
Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits. A valuable tool for both students and those working in the travel industry, this new edition includes new content, a revised structure and ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
CABI Publishing
Condition
New
Number of Pages
376
Place of Publication
Wallingford, United Kingdom
ISBN
9781780646107
SKU
V9781780646107
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About Peter Robinson
- Peter Robinson is Head of the Centre for Tourism and Hospitality Management at Leeds Beckett University. Prior to entering academia Peter gained experience in the public, private and voluntary sectors within tourism, hospitality and events management, including senior management roles with The National Trust and Derby University as Tourism Projects Manager overseeing a range of EU funded business support ... Read more
Reviews for Operations Management in the Travel Industry
A useful book that gives a very good overview of what Operations Management entails.
Tourism Society Journal Praise for the first edition: [W]ritten in a clear and simple style...(the volume) will be useful for undergraduate students. Robinson deserves to be congratulated.
Annals of Tourism Research
Tourism Society Journal Praise for the first edition: [W]ritten in a clear and simple style...(the volume) will be useful for undergraduate students. Robinson deserves to be congratulated.
Annals of Tourism Research