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Organizational Buying Behaviour
Parkinson, Stephen T.; Baker, Michael J.; Moller, K.
€ 194.46
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Description for Organizational Buying Behaviour
Hardcover. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. Num Pages: 285 pages, biography. BIC Classification: KJM. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 219 x 147 x 26. Weight in Grams: 518.
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have ... Read more
The markets which most managers operate in today are subject to rapid change, making it vitally important to know as much about the behaviour of their customers as possible. This book looks at the behaviour of the organizational customer and is designed to help the industrial marketing manager understand and predict his customers' behaviour effectively. It is based on a distillation of the views of academic researchers who have investigated organizational buying decisions over the last twenty years or so, but the discussion is always pragmatic and is strongly influenced by the real industrial consultancy problems which the authors have ... Read more
Product Details
Format
Hardback
Publication date
1986
Publisher
Palgrave Macmillan United Kingdom
Number of pages
285
Condition
New
Number of Pages
271
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333393512
SKU
V9780333393512
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Parkinson, Stephen T.; Baker, Michael J.; Moller, K.
Author Michael J. Baker: Michael is eminent in the field of marketing. He founded the Department of Marketing at the University of Strathclyde, UK, in 1971, the first ever Department of Marketing in the UK. He is the founding editor of the Journal of Marketing Management and Journal of Customer Behaviour. He has supervised over 80 PhD students, 18 of ... Read more
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