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Arch G. Woodside (Ed.) - Organizational Culture, Business-to-business Relationships, and Interfirm Networks - 9780857243058 - V9780857243058
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Organizational Culture, Business-to-business Relationships, and Interfirm Networks

€ 162.44
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Description for Organizational Culture, Business-to-business Relationships, and Interfirm Networks Hardcover. Provides in-depth understanding about business-to-business (B2B) and organizational relationships. This title includes descriptions on how B2B networks form, function and develop and is for readers who want to delve into how B2B relationships actually work and, frequently, do not work. Editor(s): Woodside, Arch G. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 520 pages, black & white illustrations, black & white tables, figures. BIC Classification: KJMV7; KJMV8; KJVV. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 45. Weight in Grams: 884.
This volume provides in-depth understanding about business-to-business (B2B) and organizational relationships. Studies included identify real-life relationship paradoxes and explain how firms manage - not solve - these paradoxes. Two research reports are the result of three years of intensive face-to-face data collection of how interfirm relations form, operate, and change. They include unedited direct quotes from suppliers, focal firms, and customers on their interfirm relationships and provide a profound understanding of quality relationships. Additional articles include: Discourses in Organizational Culture; Organizational Innovation and Outcomes in SMEs; Anatomy of Relationship Significance; a review of Markets-as-Networks Theory; and Meta-theories in Research. The ... Read more

Product Details

Format
Hardback
Publication date
2010
Publisher
Emerald Group Publishing Limited United Kingdom
Number of pages
520
Condition
New
Series
Advances in Business Marketing and Purchasing
Number of Pages
520
Place of Publication
Bingley, United Kingdom
ISBN
9780857243058
SKU
V9780857243058
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

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