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11%OFFMichael Calogridis - Practical Pricing - 9780230614604 - V9780230614604
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Practical Pricing

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Description for Practical Pricing Hardback. This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function. Num Pages: 190 pages, biography. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 242 x 162 x 15. Weight in Grams: 418.
This book is about taking a theory, pricing, and translating it into an operational practice that can be used by a company on an everyday basis easily with maximum results. This book provides, in detail, all the steps and input required to build out a pricing strategy and function.

Product Details

Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan United Kingdom
Number of pages
190
Condition
New
Number of Pages
190
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230614604
SKU
V9780230614604
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About Michael Calogridis
MICHAEL CALOGRIDIS has over 15 years total experience in roles supporting development of pricing and pricing strategies. In that time, he has worked for FedEx, AT&T Wireless, Quest Diagnostics and now Philips Medical Systems.

Reviews for Practical Pricing
"Calogridis s book gives a thorough, well-rounded plan to managers who want to improve their companies profitability through effective pricing strategies and tactics. His experience and insights offer answers to a wide range of dilemmas that would otherwise erode margins. True to this book s title, he gives lots of practical advice in an uncomplicated, conversational manner." - Kevin Mitchell, ... Read more

Goodreads reviews for Practical Pricing


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