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Private Business-Public Battleground
Egan, John; Wilson, Des
€ 65.80
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Description for Private Business-Public Battleground
Paperback. Num Pages: 208 pages, biography. BIC Classification: KC; KJM; KJU. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together ... Read more
Major companies are increasingly coming under fire as they try to pursue their private business on a public battleground - be it Shell & Brent Spar, Monsanto & GM foods or BAA & Heathrow Terminal 5. Private Business-Public Battlegound brings together two former opponents - Des Wilson, founder of Shelter and former Chairman of Friends of the Earth & John Egan, former Chief Executive and 'saviour' of Jaguar and now Chairman of Tomorrow's Company - to discuss the value of a stakeholder approach and show how it can help companies operating at the interface between private and public interest. Together ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
Palgrave Macmillan United Kingdom
Number of pages
208
Condition
New
Number of Pages
198
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349425549
SKU
V9781349425549
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Egan, John; Wilson, Des
SIR JOHN EGAN is one of the UK's best known business figures. After his celebrated rescue of the company as Chairman and Chief Executive of Jaguar, he became Chief Executive of BAA plc and helped establish it as one of the outstanding privatisation success stories. He is a former Chairman of Tomorrow's Company and President of the Institute of Management, ... Read more
Reviews for Private Business-Public Battleground
'...they radically redefine what PR SHOULD be and what PR and Community Relations staff SHOULD do, and put forward some very challenging (and attractive) ideas about long-term corporate strategy. If you're interested in CSR and Corporate Citizenship (and you should be), read this book! - Topics, Journal of Institute of Public Sector Management '...a milestone in the ... Read more