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Robert L. . Ed(S): King - Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference - 9783319369204 - V9783319369204
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference

€ 130.76
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Description for Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference Paperback. Editor(s): King, Robert L. Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Num Pages: 406 pages, biography. BIC Classification: 3JJPR; KJC; KJK; KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 279 x 210 x 21. Weight in Grams: 1001.

This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in Fort Lauderdale, Florida. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, services marketing, marketing education, among others.

Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the ... Read more

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Product Details

Format
Paperback
Publication date
2016
Publisher
Springer International Publishing AG Switzerland
Number of pages
406
Condition
New
Series
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Number of Pages
377
Place of Publication
Cham, Switzerland
ISBN
9783319369204
SKU
V9783319369204
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

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