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Product Management
H.E. Cook
€ 271.04
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Description for Product Management
Hardback. This work develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Num Pages: 432 pages, biography. BIC Classification: KJMV5; TBC. Category: (P) Professional & Vocational. Dimension: 240 x 163 x 31. Weight in Grams: 798.
This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be ... Read more
This book develops a quantitative structured methodology for managing the development of new products for highly competitive markets. Particular attention has been given to integrating a number of experimental tools and concepts within a common framework including marketing research. Taguchi methods, value benchmarking, value engineering, total quality management, activity based costing, concurrent engineering, statistical quality control, systems engineering, and organization treated today as related but separate tools and concepts. The reader should gain an understanding of how these tools complement each other and when they can be ... Read more
Product Details
Format
Hardback
Publication date
1997
Publisher
Chapman and Hall United Kingdom
Number of pages
432
Condition
New
Number of Pages
412
Place of Publication
London, United Kingdom
ISBN
9780412799402
SKU
V9780412799402
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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