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N/A - Revenue Management: A Practical Pricing Perspective - 9780230241411 - V9780230241411
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Revenue Management: A Practical Pricing Perspective

€ 150.14
FREE Delivery in Ireland
Description for Revenue Management: A Practical Pricing Perspective Hardcover. Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries. Editor(s): Yeoman, Ian; McMahon-Beattie, Una. Num Pages: 293 pages, biography. BIC Classification: KJMV1. Category: (P) Professional & Vocational. Dimension: 224 x 139 x 22. Weight in Grams: 506.
Pricing is about deciding your market position whereas revenue management is the strategic and tactical decisions firms take in order to optimize revenues and profits. This book offers insights into research, theories, applications and innovations and how to makes these work in different industries.

Product Details

Format
Hardback
Publication date
2011
Publisher
Palgrave Macmillan
Number of pages
296
Condition
New
Number of Pages
273
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230241411
SKU
V9780230241411
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15

About N/A
SUNMEE CHOI Associate Professor, the School of Business, Yonsei University, Korea CATHERINE CLEOPHAS Revenue management consultant for Deutsche Lufthansa AG. JOSÉ GUADIX Lecturer at the School of Industrial Engineering of the University of Seville, Spain JON HIGBIE Senior Vice President and Chief Scientist of Revenue Analytics KARL ISLER Head of Strategy and Operations Research for Revenue Management, Pricing and ... Read more

Reviews for Revenue Management: A Practical Pricing Perspective
Ian Yeoman and Una McMahon-Beattie are recognized subject matter experts in the field of Pricing and Revenue Management. Kevin Connor, Vice President, DHL Express This book offers practical insights in taking this rapidly evolving discipline from concept to implementation leveraging the experience of academicians and professionals. it should be a valuable source resource and spark of ... Read more

Goodreads reviews for Revenue Management: A Practical Pricing Perspective


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