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Rolling Out New Products Across International Markets
George Chryssochoidis
€ 118.43
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Description for Rolling Out New Products Across International Markets
Paperback. Num Pages: 263 pages, biography. BIC Classification: KCL; KJM; KJS. Category: (G) General (US: Trade). Dimension: 216 x 140. .
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based upon empirical information the book provides insights into theory and better practice in this area.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan United Kingdom
Number of pages
263
Condition
New
Number of Pages
249
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349420261
SKU
V9781349420261
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About George Chryssochoidis
GEORGE CHRYSSOCHOIDIS lectured for 9 years at Cardiff Business School, prior to joining the Agricultural University of Athens, Greece. He acted as advisor to the Greek Chancellor of the Exchequer for 3 years and is an expert in international marketing at the United Nations (UNCTAD).
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