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Sales Management
Pradip Mallik
€ 42.22
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Description for Sales Management
Paperback. Sales Management is a composite textbook designed to meet the requirements of management students specializing in Marketing. Num Pages: 544 pages, Illustrations. BIC Classification: KJMV7. Category: (UU) Undergraduate. Dimension: 242 x 188 x 21. Weight in Grams: 746.
Sales Management is a comprehensive textbook designed to meet the requirements of management students specializing in Marketing at post graduate level. It covers the entire arena of theoretical and practical aspects of sales management as a subject, and uses numerous industrial examples, exhibits, and illustrations for learning. The book is divided in 5 parts. The first part, Personal Selling, begins with an overview of the key concepts of personal selling with various approaches and strategies, and goes on to discuss the personal selling process in detail. The second part, Organization of Sales Force Functions, talks about managing the ... Read more
Sales Management is a comprehensive textbook designed to meet the requirements of management students specializing in Marketing at post graduate level. It covers the entire arena of theoretical and practical aspects of sales management as a subject, and uses numerous industrial examples, exhibits, and illustrations for learning. The book is divided in 5 parts. The first part, Personal Selling, begins with an overview of the key concepts of personal selling with various approaches and strategies, and goes on to discuss the personal selling process in detail. The second part, Organization of Sales Force Functions, talks about managing the ... Read more
Product Details
Format
Paperback
Publication date
2012
Publisher
Oxford University Press
Number of pages
544
Condition
New
Number of Pages
544
Place of Publication
New Delhi, India
ISBN
9780198072027
SKU
V9780198072027
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Pradip Mallik
Dr. Pradip Mallik, currently a Reader at Centre for Management Studies, Burdwan University, has a vast experience of more than 20 years in academics. A Gold Medallist in MBA (Marketing), he also served as Head of the Department of Business Administration at Burdwan University during 2001-03. He has contributed many research articles in reputed journals.
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