This book gives background on social media recruitment in small and medium enterprises and presents original empirical research on the use of social recruitment in the public, non-profit, and private sectors in the US and Europe. The authors look at what can be gained by the use of social media recruitment to generate competitive advantage, but also warn of the ... Read morerisks of sudden change if social recruitment is not well-planned. The book begins with an overview of the evolution of web-based communication models and a review of marketing strategies. Later chapters analyze theory grounding the use of social media in recruiting activities. Appendices provide the questionnaires used in the research. The book contains chapter summary points and many charts and graphs.
Annotation (c)2017
(protoview.com)
Show Less