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Stories of Innovation for the Millennial Generation: The Lynceus long view
Piero Formica
€ 66.34
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Description for Stories of Innovation for the Millennial Generation: The Lynceus long view
Hardcover. The Lycneus's Longview uses the reality of fictional stories to help inspire the Millennial Generation. Num Pages: 149 pages, 12 black & white illustrations, biography. BIC Classification: KJC; KJD; KJH; KJM. Category: (P) Professional & Vocational. Dimension: 223 x 158 x 16. Weight in Grams: 354.
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra ... Read more
The potential of storytelling as a research tool for enhancing the understanding of knowledge creation, acquisition and conversion into innovation and innovative business activities is the methodological underpinning of this book's narrative approach. The subtitle comes from Lynceus, one of the Argonauts who accompanied Jason to Colchis in his quest to find the Golden Fleece, who was said to have excellent sight. Among the various interpretations of the meaning of the Fleece, one version highlights the importance of discovery to innovation by voyaging to 'terrae incognitae' (unknown lands). This book is a narrative of a fictional voyage to the 'terra ... Read more
Product Details
Format
Hardback
Publication date
2013
Publisher
Palgrave Pivot
Number of pages
168
Condition
New
Number of Pages
149
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137350084
SKU
V9781137350084
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Piero Formica
Professor Piero Formica has over 30 years of experience in the fields of international economics and the economics of entrepreneurship and innovation, having worked with the OECD Economic Prospects Division in Paris, academic institutions, large corporations and small companies, governmental bodies, and the European Union. He founded the International Entrepreneurship Academy (www.intentac.org), he is Senior Research Fellow of the Innovation ... Read more
Reviews for Stories of Innovation for the Millennial Generation: The Lynceus long view
"Formica's attempt to shed substantive light on these connections will strongly help the trans-culturation and co-evolution of ideas among scholars, practitioners, students and, more widely, all those interested in innovation and entrepreneurship." - International Journal of Entrepreneurship and Innovation