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23%OFFKathy Bonk - Strategic Communications for Nonprofits - 9780470181546 - V9780470181546
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Strategic Communications for Nonprofits

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Description for Strategic Communications for Nonprofits Paperback. Tools for getting your nonprofit's message out in a strategic way This practical book, part of the new Jossey-Bass Nonprofit Guidebook Series , helps nonprofits align their communications strategy with their mission by tailoring best practices from the business world specifically for the social sector. Series: Jossey-Bass Nonprofit Guidebook S. Num Pages: 204 pages, Illustrations. BIC Classification: KJMV7; KJP; KJVX. Category: (P) Professional & Vocational. Dimension: 282 x 219 x 16. Weight in Grams: 524.
This is a new edition of Strategic Communications for Nonprofits, which was first published in 1999. It is an up-dated, nuts-and-bolts guide to helping nonprofits design and implement successful communications strategies. The book offers a unique combination of step-by-step guidance on effective media relations and assistance in constructing and developing an overall communications strategy aimed at creating social or policy change. It first explains the basic principles of a strategic communications strategy that will define the target audiences you need to reach and tells how to develop the messages and messengers you use to reach them. The book then goes on to address specific issues ... Read more

Product Details

Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
204
Format
Paperback
Publication date
2008
Series
Jossey-Bass Nonprofit Guidebook S.
Condition
New
Number of Pages
208
Place of Publication
New York, United States
ISBN
9780470181546
SKU
V9780470181546
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Kathy Bonk
Kathy Bonk established the Communications Consortium Media Center (CCMC) in 1988 and is its executive director. Over the past thirty years, she has been at the forefront of media campaigns that marked a sea change in domestic and global policies affecting women, children, and families with the support of major foundations and large donors. Prior to her work in the ... Read more

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