Strategic New Product Development in the Global Economy
Kono, Toyohiro, Lynn, Leonard
€ 128.07
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Description for Strategic New Product Development in the Global Economy
Hardcover. New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back. Num Pages: 263 pages, biography. BIC Classification: KJMV6. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 19. Weight in Grams: 505.
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Product Details
Format
Hardback
Publication date
2007
Publisher
Palgrave Macmillan
Number of pages
280
Condition
New
Number of Pages
263
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230001992
SKU
V9780230001992
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Kono, Toyohiro, Lynn, Leonard
TOYOHIRO KONO is Professor Emeritus of Business Administration at Gakushuin University in Tokyo, Japan, and a leading researcher in corporate strategy. He has published more than 25 books, including six which have been published in English. He has been a visiting Professor at the London Graduate School of Business Studies, a visiting scholar at UCLA and other universities, and has ... Read more
Reviews for Strategic New Product Development in the Global Economy
'As a professor, if you want to freshen up your cases, this book will do it for you. If you teach global product development, it is essential. If you take business students to Japan in the summer as my university does, this book would be perfect background reading and then follow it up with an actual headquarters or plant visits. ... Read more