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Technology Distribution Channels: Understanding and Managing Channels to Market
Julian Dent
€ 69.50
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Description for Technology Distribution Channels: Understanding and Managing Channels to Market
Paperback. Using numerous real-life examples from global technology corporations, this title explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. Num Pages: 352 pages, black & white illustrations. BIC Classification: KJF; KJMV7; KJMV9; KNP. Category: (G) General (US: Trade). Dimension: 235 x 157 x 20. Weight in Grams: 538.
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. ... Read more
Using numerous real-life examples from global technology corporations, and with a foreword from Tim Curran the Chief Executive Officer of the Global Technology Distribution Council, Technology Distribution Channels explores the chain that makes technology products and services available for market and explains how to make the most of each step of the process. By defining the role and significance of the various partners involved, including distributors, wholesalers and final-tier channel players, it provides a clear understanding of the entire go-to-market process, whilst also explaining channel partners' business models and how to engage with them for effective market access. ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
352
Place of Publication
London, United Kingdom
ISBN
9780749472177
SKU
V9780749472177
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Julian Dent
Julian Dent is Chairman of VIA International, a specialist routes-to- market consultancy. He has over 25 years' experience in distribution throughout the world, specializing in channel strategy and implementation, working at global, corporate and regional levels. His clients have included Barclays Bank, BP, Esso, IBM, Microsoft, Nokia, Orange, Subway and Xerox.
Reviews for Technology Distribution Channels: Understanding and Managing Channels to Market
"Anyone who thinks distribution is easy should read this book, and keep it by their bed. With a thorough experience of monitoring and advising on the business, channel consultancy VIA's chairman Julian Dent has written what is actually a manual on how the business works. He is also able to point out how it differs from other apparently similar models, ... Read more