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The Complexity Turn: Cultural, Management, and Marketing Applications
Arch . Ed(S): Woodside
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Description for The Complexity Turn: Cultural, Management, and Marketing Applications
hardcover. Editor(s): Woodside, Arch. Num Pages: 254 pages, 25 black & white illustrations, 34 colour illustrations, biography. BIC Classification: KJMV2; KJS; KJU; KNS. Category: (P) Professional & Vocational. Dimension: 235 x 155. Weight in Grams: 584.
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate ... Read more
This book takes the reader beyond net effects and main and interaction effects thinking and methods. Complexity theory includes the tenet that recipes are more important than ingredients—any one antecedent (X) condition is insufficient for a consistent outcome (Y) (e.g., success or failure) even though the presence of certain antecedents may be necessary. A second tenet: modeling contrarian cases is useful because a high or low score for any given antecedent condition (X) associates with a high Y, low Y, and is irrelevant for high/low Y in some recipes in the same data set. Third tenet: equifinality happens—several recipes indicate ... Read more
Product Details
Format
Hardback
Publication date
2017
Publisher
Springer/Sci-Tech/Trade Switzerland
Number of pages
254
Condition
New
Number of Pages
254
Place of Publication
Cham, Switzerland
ISBN
9783319470269
SKU
V9783319470269
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Arch . Ed(S): Woodside
Arch G. Woodside is Professor of Marketing, Boston College. He is the Editor in Chief, Journal of Business Research. His research appears in marketing, psychology, tourism, and hospitality journals. His i10-index is 175 ins 2014 according to Google Scholar; his h index = 48. He is a Member and Fellow of the American Psychological Association, Association of ... Read more
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