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The Marketing Plan: How to Prepare and Implement It
William Luther
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Description for The Marketing Plan: How to Prepare and Implement It
Paperback. Teaches readers how to navigate the perilous new landscape while actually generating a working marketing plan for your business. Featuring case studies and examples from major brand successes, this book aids in decision making, pricing, budget calculations, and sales projections. Num Pages: 304 pages, Illustrations, port. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 229 x 153 x 20. Weight in Grams: 500.
The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how to navigate this perilous landscape while staying true to your current marketing strategy and the tools that work best for your business. With answers to important marketing questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle--from competitive and market analysis ... Read more
The rules for creating a knock-out marketing plan have completely changed. With the advent of digital business strategies, it may seem like you need to start from scratch. In his trusted classic, now completely updated to reflect the latest changes in digital marketing, Bill Luther shows readers how to navigate this perilous landscape while staying true to your current marketing strategy and the tools that work best for your business. With answers to important marketing questions in each chapter, readers will identify their marketing objectives and deploy specific strategies for every stage of the marketing cycle--from competitive and market analysis ... Read more
Product Details
Publisher
AMACOM
Number of pages
304
Format
Paperback
Publication date
2011
Condition
New
Number of Pages
304
Place of Publication
, United States
ISBN
9780814416938
SKU
V9780814416938
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1
About William Luther
WILLIAM M. LUTHER is a well-known marketing consultant and prolific seminar leader. He is the author of the three previous editions of this book.
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